On-Site Optimization

On-Site Optimization

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO“) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

  • Understand what a webpage is about;
  • Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
  • Find that page useful and worthy of ranking well on a search engine results page (SERP).

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